Welcome to the Mazda Motor Corporation stand at the 40th Tokyo Motor Show 2007.
Mazda first introduced its “Zoom-Zoom” brand message at the 35th Tokyo Motor Show in 2001. Since then we have demonstrated our passion for building cars that will ignite any driver’s spirit of freedom and excitement with products such as the Mazda Atenza (Mazda6) and Mazda RX-8. Every subsequent generation of Mazda cars has received worldwide acclaim as truly embodying the Zoom-Zoom spirit.
As people grow increasingly concerned about protecting our environment, consumers look to car makers to take firmer measures to reduce the consumption of natural resources and prevent global warming, while respect for human life demands greater levels of safety. This marks a transition in demand away from cars as a simple mode of transport in favor of cars that pay greater deference to traffic conditions and the environment. In other words, we have entered an era in which the very existence of car makers will be more closely scrutinized than in the past.
In March, Mazda Motor Corporation announced its long-term strategy, which looks ten years ahead, together with the new Mazda Advancement Plan (MAP), a four-year mid-term plan based on the same vision. Covering the four fiscal years through 2010, MAP aims to accelerate the pace of structural reforms, while at the same time maintaining a consistent and steady growth rate as we build a solid foundation for the success of our long-term strategy.
In conjunction, we also drafted our “Sustainable Zoom-Zoom” plan, which outlines our long-term technology development vision. The plan aims to promote development geared toward a sustainable future that benefits drivers, the roads and our environment.
In advancing the “Sustainable Zoom-Zoom” plan, Mazda aims to further evolve its Zoom-Zoom world by delivering true driving pleasure harmoniously balanced with high levels of environmental and safety performance. Mazda is committed to building a sustainable future society that brings continued happiness and excitement to people, society and the driving experience as we continue to offer exciting cars that look inviting to drive, are fun to drive, and make you want to drive them.
I hope your visit today will give you a good sense of Mazda’s unwavering commitment to car building excellence. Please allow me to introduce a few of the products and technologies we are displaying at the 40th Tokyo Motor Show 2007.
I first wish to introduce our environmental and safety technologies. Our plan to achieve “Sustainable Zoom-Zoom” includes refreshing the powertrains in all our cars during the coming decade as we aim to establish a superior balance of driving performance, fuel economy and emissions performance. This includes the hydrogen Rotary engine being developed for the new Mazda Premacy (Mazda5) Hydrogen RE Hybrid for which commercial leasing is scheduled to begin in 2008. Development aimed at advancing safety performance includes technologies for preventing traffic accidents before they occur.
The Mazda Taiki makes its debut appearance at the Tokyo Motor Show 2007. The fourth concept car in the Nagare (flow) design theme series, Mazda Taiki continues the evolution from the Mazda Nagare, Mazda Ryuga, and Mazda Hakaze by further advancing and refining the theme through a fusion of Nagare design with real-world technologies such as aerodynamic performance. Expressing one possible direction for a future Mazda sports car with a front-engine, rear-wheel drive layout, Mazda Taiki is powered by a next-generation rotary engine that achieves the perfect balance between Zoom-Zoom driving pleasure and environmentally responsible performance.
Last but equally as important, I wish to draw your attention to the all-new Mazda Atenza (Mazda6), which is being unveiled for the first time in Japan. The generation of products that brought Zoom-Zoom to the market beginning with the release of the original Mazda Atenza in 2002 will soon enter a new cycle, evolving to refresh the lineup once again with a second generation of Zoom-Zoom products. The all-new Mazda Demio (Mazda2) is the first model in this next generation, a compact car announced in July 2007 that embodies Mazda’s renewed passion and commitment to our customers.
As the second model to join this next generation, the all-new Atenza embodies Mazda’s renewed committed to building fine cars as it aims to achieve a new harmony between driving pleasure and environmental and safety performance. With class leading driving performance at highway speeds, fully supportive safety features, and superb driving quality that makes long rides comfortable, the all-new Atenza (Mazda6) ably represents the evolution of the Zoom-Zoom driving experience.
Mazda remains committed to continue providing products that capture the hearts of our customers with the Zoom-Zoom driving experience as we take up the challenge to create new forms of value that will lead to a bright future. The evolution continues – be sure to keep your eyes on Mazda.
President and Chief Executive Officer
All-New Mazda Atenza “Kizuna” brings greater satisfaction
“Zoom-Zoom Evolution” this expression represents the commitment by every development team member to show the world a further evolved Zoom-Zoom from the first generation Mazda6.
With this expression we delivered an all-new Mazda Atenza, which fully embodies the progress of Mazda’s product development philosophy.
While deepening the kizuna or “emotional connection” with the development team, I came to appreciate this connection with the Mazda Atenza itself. I firmly believe that together with the enhanced new technology and realization of high levels of performance, it is just as important to realize a strong kizuna between the car and the driver coming from the sense of reliance, comfort and affinity with the car.
I would like to present a kizuna experience together with the all-new Mazda Atenza. I believe this car can continue to lead the CD segment with an experience that only Mazda can provide.
New Mazda Atenza Program Manager
The three key values of the Zoom-Zoom Evolution concept
Zoom-Zoom evolution is the concept behind the new Mazda Atenza. Along with enhanced environmental and safety performance, the car has a more emphatic Mazda character in its design, dynamic performance, packaging and craftsmanship. Mazda adopted the following key values to embody the development concept.
Emotional and Sporty
– Captivating, sporty styling connects with the driver emotionally.
– The driving feel creates oneness between the car and the driver.
– Exquisite and high quality craftsmanship makes drivers and passengers feel good.
– Supremely comfortable, with space and features for relaxed confidence.
– Superb balance between engaging sporty styling and a comfortable space.
– Simple, easy to use, well thought out driver interface and storage space.
Key Value One:
EMOTIONAL AND SPORTY
Engaging styling and dynamic performance create a sense of delight and kizuna (strong emotional connection) when the owner sees or drives the new Mazda Atenza.
Chief designer Youichi Sato describes the design theme for the new Mazda Atenza as “Bold and Exquisite”. The design is an evolved Zoom-Zoom form, which cleverly combines two seemingly contradicting ideas of strength and delicate grace through an expression of the Japanese aesthetic. While inheriting the ‘athletic’ design that was key to the signature Mazda look of the previous model, the new Mazda Atenza is a yet stronger statement of driving dynamism. Its designers also worked on a combination of playfulness and dignity to create a new expression of “cool”, aimed at moving the Mazda Atenza to the top of its class. Youichi Sato states, “It is vitally important that the new Mazda Atenza confidently embodies a Japanese design identity. And it must still look fresh in 10 years’ time.”
Advanced exterior styling based on Japanese aesthetics
The design theme, “Bold and Exquisite” is embodied in the new Mazda Atenza’s sporty styling that is sure to turn heads. “Japanese aesthetics give new Mazda Atenza its unique visual identity”, says Sato. “Rather than being derived from traditional sculpted forms, it stands apart from its rivals by straightforwardly expressing the Japanese aesthetic sense to embody a new and advanced character.”
The exterior has a unique character, expressed by the interplay of discreetly flowing curves and prominent edges from the front end through the fenders, and through the taut curves that lend richness and strength to the rear view. The door panel placed between the sharp top and bottom character lines conveys an expression of beauty from simplicity. Then there’s the exquisiteness of detail evident everywhere in the tsukurikomi (inbuilt quality). Combined, these elements of beauty create an advanced, emotion-pleasing character that could only be found in a Mazda.
As before, there are three body styles: sedan, five-door hatchback, and sport wagon. The sedan plays down its three-box form with its tautly-arched cabin and short, high tail, giving it a fastback look. The five-door hatchback symbolizes the new Mazda Ateagon version features three-dimensional curves that give volume and tension to the side and rear view to achieve a level of stylish design rare in a sport wagon.
Interior design – Driving enjoyment, secure feeling, high quality
The sporty and sophisticated interior design perfectly expresses the “Bold and Exquisite” design theme. For the sporty aspect, the designers created cockpit-like driving environment with a relaxed driving position, clear instruments and intuitive controls to support it. The design of the dashboard and door trim builds an exquisite contrast of grace and sharp, mechanical dignity to yield a space where the driver and passengers travel in pleasure, and calm comfort, helped by the way the facia top curves away from the occupants and seems to float above the structure beneath.
Richly curved surfaces create depth by casting controlled shadows to convey a sense of dignity and a high quality feel. New textured paint, sophisticated materials and controlled glossiness add to the air of craftsmanship, along with the micro-fine accuracy with which the components fit together.
The development theme for the Mazda Atenza’s dynamics was “driving performance that creates oneness between the car and driver”. This was realized by driving dynamics, steering, handling, and brake performance that respond accurately to the driver’s intentions. Also, the further enhanced high-quality ride and quietness provide a sense of security in accordance with the feeling of oneness between the car and the driver. This solid sense of security, created by the confident, predictable handling, is central to the Zoom-Zoom evolution concept embodied in the new Mazda Atenza.
New MZR 2.5-liter engine
A new MZR 2.5-liter gasoline engine has been developed from the previous MZR 2.3-liter unit. The MZR 2.5-liter has a bigger bore and a longer stroke, plus freer-flowing intake and exhaust ports which together improve torque in the frequently-used range. This assures a more linear response and acceleration feel, nimbler driving and more precise response. Also, better fuel economy and changing the recommended fuel from premium to regular gasoline contributes to better economic efficiency. A 2.0-liter gasoline engine carried over from the previous Mazda Atenza is also available.
Automatic transmission with active adaptive shift control (2.5 liter models)
All FWD Mazda Atenza models are equipped with a five-speed Activematic automatic transmission. In addition, the highly-rated AAS (active adaptive shift control) featured on the Mazda RX-8 is introduced for the 2.5-liter vehicles. The system has a slope control function and is able to evaluate both the gradient and winding of the road as well as driver intentions such as the acceleration and brake operation, enabling selection of the optimum gear for a linear and lively shift feel at any speed and on all kinds of roads. A six-speed automatic transmission with AAS (active adaptive shift control) is employed for the electronic-control active torque control coupling all-wheel drive version.
Responsive, confidence-inspiring suspension system
Whether driving in the city or on the motorway, the suspension system delivers a responsive and reassuring drive. The high-mounted double-wishbone front suspension is mounted on a subframe now attached to the body at six points instead of four, for a further refined steering stability. This dramatically reduces road noise by dispersing the transmission of vibration and balancing rigidity with the reassuring drive.
In the multi-link rear suspension, the front pivot of the trailing link is now placed higher to reduce tail-lift under braking, and the dampers are mounted more upright to improve the leverage acting on them and thus their responsiveness. These modifications enhance both handling stability and ride comfort.
Electronic power steering for sportiness and enhanced environmental performance
In order to achieve optimal steering assist at various speeds such as, comfortable handling at low speed and stable and rigid handling at high speed, the former hydraulic power steering is replaced with an electronic system. Also, to give a more natural steering feel, special attention was paid to reduce the inertia level. Similar to the Mazda RX-8, the motor is mounted on the steering rack and has further evolved with a brushless motor. Also, the fuel economy is improved by approximately two percent compared to the former hydraulic power steering.
Powerful, progressive, responsive brake system
The new Mazda Atenza is fitted with larger front brake discs and a larger-diameter master cylinder to enhance the performance level, and brake feel is optimized by various brake tuning measures. The result is a brake system with a very rigid and linear feel, wtih controllable brake performance that conforms to the driver’s intentions. The stopping distance from 100 km/h is 39m* on dry ground, among the best in the class
*Mazda in-house measurement.
Lightweight body with greater rigidity
To further enhance the dynamic performance, reinforcement was added at key points, resulting in a rigidity level surpassing the original Mazda Atenza. Compared to the previous model, both the bending rigidity (up by 32 percent for the sedan, 45 percent for the hatchback and 33 percent for the sport wagon) and the torsional stiffness (up by 14 percent for the sedan, 30 percent for the hatchback and 25 percent for the sport wagon). Also, to realize weight reduction, which contributes to the improved dynamic performance and fuel economy, optimal layout was ensured using CAE technology and the percentage of the high-tensile and ultra-high-tensile steel content was increased.
Aerodynamics among the best in the class
Attractive styling and aerodynamic efficiency go hand-in-hand with the Mazda Atenza. From the early stages of development, Mazda engineers utilized simulation testing to the fullest in order to improve their initial designs, and then carefully fine-tuned them with prototypes and the wind tunnel. In the end, they achieved a remarkable drag coefficient (Cd) of 0.27 for the 2.5-liter versions of hatchback and sedan and 0.28 for the sport wagon. New horseshoe-shaped air deflectors ahead of the front wheels ensure adequate brake cooling despite the low Cd. Fore-and-aft lift balance is also optimized, keeping the car stable and firmly grounded at high speed.
Key Value Two:
Exquisite craftsmanship enhances the emotional connection between the customer and the car, adding to the delight of ownership
Customers will form a kizuna bond with the new Mazda Atenza for many reasons. These include a heightened sense of quality, ride comfort and quietness, as well as top-level environmental and safety performance. Adding to this is the refined, high-quality build that is part of the craftsman’s spirit of hospitality, creating a comfortable ride that enhances the fun of high speed, long-distance touring.
Delight of ownership through detailed craftsmanship
The three pillars to measure craftsmanship in Mazda, the tsukurikomi (inbuilt quality), “functional beauty” and “customer delight” are greatly enhanced for the new Mazda Atenza.
First, to achieve tsukurikomi, the surface is simplified in areas such as between the bonnet and the fender to improve the fit and finish. Also, the newly developed grains on the surface of the plastic material within the vehicle have low reflection, which add to the feeling of quality. The texture of the leather seat standard for some grades is greatly enhanced as well. In order to meet the optimum texture, leather revised from the manufacturing stage is utilized, resulting in a soft touch.
The second, “functional beauty”, pursues ergonomics and kansei engineering. For example, to give the driver greater comfort and a better sense of unity with the vehicle, the driving position is optimized by adjustment of the steering wheel angle to a more upright position and adjustment of the gear shift position for a stress free and easy-to- maneuvre layout.
For “customer delight”, an advanced welcome mode turns on the panel lights in order of precedence, from lower to upper, suggesting to the driver that the car is waking up and getting ready to go. A heartbeat effect around the center display is also an example of the emotional connection between the car and the driver along with Action Illumination in which the selected switch lights up when activated and then fades down.
New technology keeps the driver in touch
Mazda’s new multi-control system, CF-Net (Cross Functional Network) features a combination of switches on the steering wheel, which provide integrated control of audio, air conditioning, driving information, and other systems through simple, smooth operation and a centralized display at the top of the instrument panel to minimize eye movement away from the driver’s line of sight as well as minimizing the time the hand is taken off the steering wheel for these operations.
The driver and passenger benefit from independent air temperature, and the advanced keyless entry system standard on some grades includes an engine start-stop button on top of the instrument panel. An eight-speaker, BOSE® Premium Sound System, and a Bluetooth® hands-free mobile-phone interface (set with the HDD navigation) can be selected.
Quiet yet sporty engine note, dramatically reduced road noise
Another “exclusive experience” development target was greater quietness. While reducing the overall noise of the engine, the engineers also emphasized certain frequencies to overlay a sporty engine note on a serene backdrop. The MZR 2.5-liter engine uses a dual-mass damper and a flexible flywheel and also focused on weight reduction of pistons and connecting rods. With this, it was possible to reduce combustion noise as well, achieving some of the lowest vibration level measurements in the class.
To reduce road noise, while prioritizing the handling stability by suspension bushings, engineers reinforced body structures to suppress vibration transmitted from the road to the car body as well as noise radiated from panels. Also, the sound insulation structure and material quality has been vastly improved. This results in some of the lowest road noise measurements in the class on all road surfaces whether smooth or rough.
Key Value Three:
The balance of stylish design and versatile packaging brings delight to daily driving
The new Mazda Atenza inherits all the functionality of the previous model’s packaging, while raising practicality to a new level with creatively-designed equipment unique to Mazda. Various innovations blend sporty, emotion-pleasing styling with a comfortable interior and practical luggage space.
Sporty proportions wrap a spacious interior
Mazda’s designers aimed to achieve a cabin with sporty proportions, while making the interior roomier than the previous model. The line from front windscreen to roof remains smooth but the header section is shifted rearward to eradicate any feeling of oppressiveness that front-seat occupants might feel. The body is slightly wider, so keeping the same spacing between the driver and passenger seats as before, creates more shoulder room. The knee room for the rear passengers is increased by 13 mm for a spacious rear seat. These modifications add up to a sporty looking cabin that belies the generous roominess within.
Driving position for confident, comfortable control
Besides having a more upright steering wheel, the gear lever is moved slightly towards the driver compared with the previous model. The driver’s seat armrest has an adjustable front-back slider mechanism, which allows drivers to rest their elbow comfortably while changing gears.
Karakuri tonneau board and a large luggage compartment
By researching the actual usage of the luggage space, the area most frequently used by customers features class-leading width for the new Mazda Atenza. The rear seatbacks fold forward with a simple, single movement (Mazda’s acclaimed karakuri rear seat folding system), opening up a flat luggage floor. The sport wagon’s rear tonneau board automatically moves upwards as the tailgate is opened, eliminating the need to handle the cover every time cargo is loaded or unloaded.
Exceptional Safety and Environmental Performance to support Zoom-Zoom evolution
Quiet yet sporty engine note, dramatically reduced road noise
Improving the running, turning and stopping achieves stress-free driving performance that gives the driver predictable control of the vehicle, so every Mazda Atenza driver will be in a safer frame of mind and confident in the car during high speed, long-distance touring. In addition to Mazda’s state-of-the-art active safety systems, other active safety measures include: standard ABS and brake assist for all models, Dynamic Stability Control (standard on some grades), and an active torque control coupling 4WD system. The passive safety package includes the Mazda Advanced Impact energy Distribution and Absorption System with Triple-H body shell and SRS (Supplemental Restraint System) airbags. There are further features to help the Mazda Atenza avoid an accident or protect its occupants if an accident is unavoidable. These include:
Rear Vehicle Monitoring System
This safety feature is new to the Japanese CD segment. While driving at high speed (over 60km/h), this feature helps detect a car in or coming into the rear left and right blind spot areas by using radar modules located on the rear left and right areas of the vehicle. In this situation, the LED lamp located on the left/right inner side of the A pillar lights up.
Furthermore, if the driver switches on the turning signal and there is a vehicle in this blind spot area, the LED lamp blinks and a buzzer sounds to alert the driver, assisting the driver to make a safer lane change.
Mazda Pre-crash Safety System
A high frequency radar sensor monitors the vehicle and other obstacles ahead. If a potential collision is detected a warning is given via a buzzer and a flashing light. If the driver fails to take appropriate action, the system applies the brakes and pretensions the seatbelts to restrain the occupants more effectively.
Mazda Radar Cruise Control System
A high frequency radar sensor detects the distance to the vehicle ahead and its speed. The system automatically manages acceleration and deceleration to maintain a set interval. This also makes it possible to follow the vehicle in front below the preset cruise control speed.
Adaptive Front Lighting System
Auxiliary headlamps shine toward the direction the car is steered, helping illuminate the actual path of travel.
A total of eight ultrasonic sensors in the front and rear bumpers sense the distance to obstacles from the corners of the car and deliver a series of audible beeps to help the driver park in tight spaces.
Extensive field of vision
The expansive windscreen gives the driver an unobstructed view of high traffic signals, while optimizing the shape of the rear pillars, while the use of flatter rear headrests gives a clearer rear view to ease parking maneuvres.
High-rigidity Mazda Advanced Impact energy Distribution and Absorption System body
Attains exceptional crash-safety performance by joining front members to the perimeter frame for improved crash energy absorption efficiency, by greatly reinforcing the cabin, and through the use of larger cross-sections and straighter rear side members made of high-tensile steel.
Mazda’s first active headrest
In a rear-end collision, the front seat headrest is instantaneously thrust forward, immediately supporting the head of the occupant while lightening the load of the impact.
Crushable brake and clutch pedals
The pedals are prevented from moving rearward into the cabin in a frontal collision, reducing injury to the driver’s legs.
*Note: some of the items are optional.
In addition to top-class aerodynamics, the new Mazda Atenza achieves a number of other improvements in fuel economy such as reduced rolling resistance, electronic power steering and the use of LED stop lamps. And despite its increased size compared with the previous model, the new Mazda Atenza maintains approximately the same weight thanks to comprehensive weight-reduction measures. With the newly developed MZR 2.5-liter engine, we achieved better fuel economy and CO2 emissions compared with the previous MZR 2.3-liter unit, despite the increase in displacement. At the same time, installing the catalyst directly downstream of the exhaust manifold assures sportier performance while boosting exhaust gas purification.
As well as being fun to drive and delightful to travel in, the all-new Mazda Atenza excels in safety and environmental measures to deliver maximum kizuna with its customers. Mazda sums up its responsibilities here as “Sustainable Zoom-Zoom”. This is an essential element in the evolution of Zoom-Zoom.
All-New Mazda Atenza Preliminary Specifications
(for Japan: Mazda Measurement)
Sedan 5 door Hatchback Sport Wagon
Dimension(mm) Overall Length 4735 4735 4765
Overall Width 1795 1795 1795
1490/(1500) roof rails
1450/(1460) w/o roof rails
Wheelbase 2725 2725 2725
Tread(mm) Front 1570*/1560**/1550*** 1570*/1560**/1550*** 1570*/1550***
Rear 1570*/1560**/1550*** 1570*/1560**/1550*** 1570*/1550***
Seating Capacity 5 5 5
Door 4 5 5
Transmission Type 5EAT/6EAT**** 6MT/ 5EAT/6EAT**** 6MT/5EAT/6EAT****
Suspension Front Double Wishbone Double Wishbone Double Wishbone
Rear Multi-Link Multi-Link Multi-Link
Brake Front Ventilated discs Ventilated discs Ventilated discs
Rear Solid discs Solid discs Solid discs
*with 16x6J ST **with 16×6.5J AL ***with 17″/18″ ****4WD
Engine Specification (for Japan: Mazda Measurement)
Engine Type 4-cylinder I4 16-valve 4-cylinder I4 16-valve
Displacement cc 1,999 2,488
(kW(ps)/rpm) 2WD 110(150)/6500 125(170)/6000
4WD – 122(166)/6000
（Nm/rpm） 2WD 182/4500 226/4000
4WD – 225/4000
Figures, specification included in this press information will vary depending on market. Also, data are subject to change upon homologation
Price this car:
MSRP: not available yet
Invoice: not available yet
Source: Mazda Press Release