Australia’s undisputed 21st Century sports car hero and international ambassador, the Holden Monaro, will be farewelled later this year.
Holden will next month release a striking special edition, Monaro CV8-Z, as the final chapter in a remarkable success story in Australian automotive history and cement Monaro’s reputation as a performance car collectable classic.
The modern Monaro, a reincarnation of the 1960s and 1970s performance leader, has captured the Australian public’s imagination and beaten all comers as the nation’s best selling sports car for the past three years.
The coupe has also become an international car, selling in the United States, United Kingdom, Middle East and New Zealand under various brands and appearing in movies and television series.
Holden will this month sell its 40,000th coupe representing the brands of Holden, Holden Special Vehicles, Pontiac, Vauxhall, Vauxhall VXR or Chevrolet around the globe.
GM Holden Chairman and Managing Director, Denny Mooney, today said the Monaro had been an iconic car for Australia’s icon car company. He said Monaro could only be farewelled with a special edition pack to ensure the nameplate left the marketplace on a suitable high.
‘The new generation Monaro has been an absolute winner in Australia – a hands-down winner in the sports car market. It has been the flagship of our performance car range and the standard for others to match,’ he said.
‘Monaro has really strengthened Holden’s position in the global automotive business. It reinforced this company’s design, engineering and manufacturing reputation which was reflected in our record company exports of more than 52,000 last year.
‘Our coupe has worn four GM brands on four continents and sold almost six times as many cars as were first planned. Of the 40,000 coupes we have built, about three-quarters were sent overseas.
‘But most of all, Monaro ignited something deep within the Australian car culture and made people think about locally built performance cars as capable of competing with anything in the world from the value perspective. It’s important that we deliver a special edition VZ Monaro which keeps the coupe amongst the most collectable modern Australian cars into future years.’
Mr Mooney said GM Holden continued to investigate options for a next generation coupe with other divisions of General Motors.
‘Everyone at Holden is certainly committed to delivering a new generation Monaro in the future but there is still a lot of work to make that happen. We’re looking at a number of options to ensure Holden continues to set the standard when it comes to performance coupes in the future.
‘Monaro means too much to Holden to not have another Monaro at some time in the future.’
CV8-Z declares its presence with an all-new Holden color called Fusion, extending the palette of hero colors for which the company has become renowned. Fusion is an orange-based metallic delivering sharp gold highlights through to darker bronzed drop-out.
Exterior features include factory fitted Holden By Design sunroof, black bonnet scoop accents, machined 18-inch five-spoke alloy wheels with one spoke embossed with the CV8-Z logo, modified rear lamps and unique gun metal chrome CV8-Z badging on the rear.
Buyers choosing Fusion or Holden’s signature black Phantom color will receive a Fusion colored instrument cluster and Fusion highlighted leather trim.
Three other combinations will be offered – Quicksilver, the chromatic teal blue mica Turismo and the bold Devil Yellow with anthracite leather and colour-matched cluster.
Holden Marketing Manager Large Cars, Alan Blazevic, said CV8-Z would be a wakeup call to Monaro fans who had not yet bought the new generation coupe, as well as a temptation for existing Monaro owners considering an upgrade.
He said CV8-Z would sell for $60,490, the same recommended retail price as VZ Monaro. Sales would commence in early August with planned production of 1200 units.
‘There is no question that the more aggressive, more powerful VZ Monaro has struck a new chord with coupe buyers as sales are running in line with last year,’ Mr Blazevic said.
‘The CV8-Z treatment takes a great coupe and makes it even better. It’s a fitting way to celebrate Monaro’s success and we expect it to be an extremely popular end to the current generation.
‘Managing the life cycle ensures strong ongoing demand for used Monaros, keeping resale values high and protecting its deserved reputation as a classic.’
Introduced in October 2001, the new generation Monaro was coded V2 at launch. Holden delivered model upgrades as the V2 Series II (2002) and Series III (2003) before the more aggressive VZ Monaro was launched last year. The current series has the distinction of being the most powerful production Holden ever released at 260 kilowatts of peak power and 500 Newton metres of peak torque.
Mr Blazevic said the decision to complete the latest Monaro chapter applied only to the Australian and New Zealand markets. HSV and the various export markets would make announcements in due course regarding their programs.
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Source: Holden Press Release