Press Release :

The ‘Ford Focus WRC Simulator ‘ will bring the thrills and excitement of championship auto racing to the 28th Bangkok International Motor Show through the driver’s seat of its Ford Focus WRC – winner of the World Rally Championship 2006.
The Simulator will make an advance-public preview at Siam Paragon’s Auto Gallery, 2nd Floor, from March 23-25.
Bangkok, Thailand, March 23, 2007 – Ford Thailand is bringing the real-world thrills and excitement of championship auto racing to Thailand with the debut of its ‘Ford Focus WRC Simulator ‘. Demonstrations will be open to the public at Siam Paragon’s Auto Gallery (2nd Fl.) until March 25, and the Simulator will move to Ford’s booth at the 28th Bangkok International Motor Show at BITEC from March 30-April 8, to give attendees the ride of their life without ever leaving the show floor.

The Ford Focus WRC Simulator, which Ford showcases around the world during the auto industry’s biggest events, was imported from the UK especially for the Thai public to enjoy during the Bangkok International Motor Show. The built-in simulator puts willing and eager volunteers in the driver’s seat of the Ford Focus WRC car – winner of the World Rally Championship 2006 – to experience, first-hand, the excitement of professional WRC racing .

The Simulator is designed with exact specifications of the real Ford Focus rally car, and the action is simulated with Sony Play Station software and specially installed sensors that provide the visual, audio and varying physical effects of a real racing experience. Drivers who get behind the Simulator’s wheel will have their performance and time recorded, so winners can be determined.

Mr. Piemsuk Suthapreeda, Brand Manager – Passenger Cars, Ford Thailand, said, ‘The Ford Focus WRC Simulator was built to celebrate the success of the Ford Focus WRC at the World Rally Championship 2006. The Ford Simulator will give Thai motor sport fans the unique and enviable opportunity of experiencing the power, speed, sounds and sensations of true championship racing. It will also give them something truly memorable to take home from the Motor Show.’

The World Rally Championship (WRC) is the only motor sport worldwide where real-world road cars are used to compete. It’s also one of the automotive world’s biggest and most challenging rallies, where only the most durable and high-performance cars can compete. So WRC cars, like the Ford Focus, have been modified to enhance their performance and ability to handle various challenging road conditions, ranging from smooth asphalt, to snow and ice, and rutted boulder-strewn tracks. Each season of the WRC runs for 12 consecutive months and includes 16 rounds of rallies on five continents.

‘Winning the WRC is clearly highlights the underlying durability, reliability and performance of the Ford Focus, especially its superior suspension and handling, its powerful, high-performance engine, and its aerodynamic design that significantly improves its speed,’ said Mr. Suthapreeda.

Bangkok International Motor Show – Ford Focus WRC Challenge

During the 10-day Bangkok International Motor Show, Ford will organize the ‘Ford Focus WRC Challenge,’ with a limited number of customers eligible to participate. Customers who fill out a provided application form will have the opportunity to compete for each day’s highest score. Special prizes will be awarded from the Puma shoes, and daily winners will compete for the Grand prize of a Sony Play Station on the final day of the Show.

Ms. Duangkamon Isarapandh, Public Affairs Director, Ford Thailand, said that Ford’s theme at this year’s Show will reflect its recently launched ‘Make Every Day Exciting’ campaign. The booth will highlight Ford’s brand image in a creative and colorful atmosphere, and present the personality and benefits of both its vehicles and aftersales services in a friendly and approachable way.

‘Our booth is designed to enhance Ford’s brand image and personality as warm, friendly, and energetic, and one that gives peace of mind to our customers. The activities we’ve prepared and the presentation of our vehicles will help highlight the unique ways that Ford helps to make every day of our customers’ lives exciting,’ said Ms. Isaraphand.

Ford will also introduce a new customer service program at the Show – Ford Solutions – which will continue to strengthen its aftersales service offerings.

Ford Solutions offers the largest variety of programs of any extended-warranty service in the Thai market, helping give Ford customers’ peace of mind and worry-free driving. Each program is designed to provide world-class coverage to customers when and where it might be needed, whether it’s warranty protection, road-side assistance or first-class insurance. Ford Solutions customers are guaranteed authentic Ford spare parts, maintenance performed by certified Ford technicians, and the convenience of one-stop service.

‘Our new ‘Make Every Day Exciting’ campaign illustrates the active role of the Ford brand and Ford vehicles in their lives of our customers, and our booth really highlights that genuine and direct connection,’ Mr. Isaraphand concluded.

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Source: Ford Press Release

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