Press Release:


FOUNTAIN VALLEY, Calif., 08/13/2010

The Genesis 4.6 returns this year with 10 extra horses added to the award-winning Tau® V8 engine for a total of 385 horsepower and more standard features from last year’s Technology package. The 10 additional horsepower were added as a running change in 2010 model year and propel the Genesis 4.6 from zero to 60 miles per hour in 5.3 seconds (2010 5.7 seconds). The Tau still produces more horsepower and torque than the powerplants found in the Lexus GS460 and Audi A8. It also delivers more horsepower per liter than any of these V8 competitors. Genesis 4.6 continues to offer buyers the option to use premium or regular fuel. The Tau is rated at 378 horsepower on regular fuel and 385 horsepower on premium fuel and has been one of Ward’s Auto’s 10 best engines for two consecutive years.

For the 2011 model year, Genesis 4.6 has further enhanced its already astonishing list of standard equipment by adding more premium features as standard equipment. Genesis 4.6 now comes equipped with features that were previously optional, such as the Lexicon® 7.1 Discrete surround-sound audio system with 17 speakers, Ultimate Navigation System featuring the intuitive Driver Information System (DIS) with 8-inch screen, smart cruise control, electronic parking brake, cooled driver seat, adaptive front lighting system with HID headlights, and parking assistance system featuring front and rear sensors and rearview camera.

The Genesis 3.8 retains its same content and great starting price of $33,000, excluding freight. Genesis was also the North American Car of the Year in 2009.


• 10 horsepower increase to Genesis 4.6’s Tau V8 engine
• Technology Package content now standard on Genesis 4.6


Genesis is built on Hyundai’s performance-driven rear-wheel-drive architecture. It offers two powertrains, the Lambda 3.8-liter V6 engine and Hyundai’s Tau 4.6-liter V8 engine. The Tau leads all competitors in specific output with 82.2 (regular fuel) to 83.7 (premium fuel) horsepower per liter, respectively. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic®, Adaptive Front Lighting System (AFLS), Lexicon audio systems and electronic active head restraints. (For a full list of leading features, see page 9).


The Genesis’ rear-wheel-drive architecture was the first application of such in a U.S. Hyundai model. The vehicle boasts a near ideal 52/48 front-to-rear weight distribution for exceptional handling and more refined steering characteristics. The rear-wheel-drive layout also allows engineers to position the car’s front wheels farther forward, delivering outstanding handling and steering performance. Standard Electronic Stability Control (ESC), the industry’s most important new safety technology, further enhances the vehicle’s driving confidence.

Genesis reduces interior noise levels and improves ride and handling with a stiffer, lighter body structure. The use of high tensile steel in critical areas in the unibody provides Genesis with high dynamic torsional rigidity and a low body structure weight. Hyundai Genesis also has more interior volume than Lexus LS460 and BMW 750i.


Headlining the Genesis’ performance capabilities is Hyundai’s Tau 4.6-liter V8 engine mated to a ZF® 6-speed automatic transmission with SHIFTRONIC® manual control. The Tau engine is built with flexibility for the future. Future Tau variants may offer larger displacement, forced induction options and other technology enhancements.


Genesis also delivers spirited performance through a 3.8-liter DOHC V6 engine that delivers 290 horsepower and 264 lbs.-ft. of torque. To maximize the power spread, the engine uses Continuously Variable Valve Timing (CVVT) on intake and exhaust cam shafts and a new Variable Intake System (VIS) that helps cylinders breathe efficiently at low and high RPM. The better-breathing results in outstanding off-the-line acceleration, passing performance, and remarkable fuel efficiency. The V6 engine uses an alloy block and cylinder heads for lighter weight and thermal efficiency, and features timing chains with no scheduled maintenance.

Even with their impressive output, both Genesis engines are also environmentally friendly, achieving Ultra Low Emission Vehicle (ULEV) certification levels.


The Genesis V6 engine is mated to an Aisin® 6-speed SHIFTRONIC automatic transmission that features an overdrive lock-up torque converter for improved highway fuel economy. The transmission offers smooth shifts and a wide spread of ratios that ideally suit the engine’s characteristics, including a tall-overdrive sixth gear for quiet, efficient highway cruising. Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. A clear LCD readout on the instrument panel shows the gear that’s in use.

The Tau V8 Genesis is mated with an enhanced, ZF 6-speed transmission to handle the added horsepower and torque.


Genesis features a suspension design that is among the most sophisticated and refined anywhere, at any price. The front five-link suspension features upper and lower arms linking the front wheels to the chassis. This artfully articulated arrangement creates a virtual king pin axis that dramatically reduces unwanted kickback through the steering wheel as well as improving responsiveness. The five-link independent rear suspension is equally sophisticated, enabling precise suspension geometry for a premium ride and engaging handling prowess. The capabilities of the advanced front and rear-suspension are maximized through Amplitude Selective Dampers (ASD) allowing tuning flexibility at smaller damper displacements. The ASD suspension provides:

· Improved ride comfort with more body / wheel control

· Increased driving comfort without compromised handling

· Optimized road surface contact

· Technology used in Lexus, BMW and Mercedes-Benz models


Genesis’ design is a progressive interpretation of the modern rear-wheel drive sports sedan. To match its dynamic capabilities, Genesis combines strong, sculpted forms which integrate precise details, natural materials and innovative lighting to provide a well-crafted, premium design aesthetic.


From its design and spaciousness to its technology and appointments, Genesis delivers a wealth of features and performance befitting flagship European and Asian brands, but delivers them at a much more accessible price point. Starting with its Lexicon state-of-the-art audio system featuring 7.1 Discrete surround sound technology, Genesis offers an extraordinary combination of technology, premium appointments and value. Standard is a soft-touch instrument panel with woodgrain accents, Bluetooth® hands-free phone interface, and iPod®/USB and auxiliary input jacks. In addition to the aforementioned in-dash unit, a top-of-the-line navigation system with an eight-inch display is available as part of the Genesis 3.8 Technology Package and standard on Genesis 4.6. The navigation unit is accessed by a user-friendly multi-media controller that also controls the radio. Backing out of tight spaces and avoiding mishaps is much easier with the available backup camera that uses the eight-inch display to show the driver a clear view immediately behind the car.

A leather-wrapped dash, door panels and console lid surround the driver in a luxurious environment, while the heated and cooled driver seat provides optimal driving comfort. An automatic windshield defogger with humidity sensor and rain-sensing wipers allow crystal clear sight lines. Genesis also offers the conveniences of power rear sunshade, proximity key and push-button start. Ultra-premium leather seating surfaces are now standard on Genesis 3.8 models equipped with the Premium Package.


The Lexicon surround sound audio system includes a 12-channel digital amplifier and 17 speakers producing 528 watts of sound in 7.1 Discrete audio. Genesis is also the first popular brand to offer the clarity of digital HD Radio® technology from the factory. Navigation-equipped Genesis models also include a 40-gigabyte hard drive and XM NavTraffic. Like every 2011 Hyundai, Genesis comes standard with XM Satellite Radio®, and iPod/USB and auxiliary input jacks allow drivers to fully control and charge iPods directly from the head unit.


The 2011 Genesis offers Xenon high-intensity discharge (HID) headlights. The advantages of HID headlamps include greater lighting power, daylight-type lighting and reduced power consumption. In addition, the cut lines of the new HID headlights are extremely precise, providing maximum nighttime visibility without distracting other drivers. The lamps also feature an auto-leveling function which keeps the headlights level regardless of how the vehicle is loaded with passengers or cargo. Genesis also offers an Automatic Front Lighting System that allows the headlamps to automatically swivel for better visibility when cornering.


Maintaining Hyundai’s emphasis on delivering leading safety technology, Genesis boasts world-class active and passive safety features to help prevent accidents and maximize the well-being of its occupants in the event of a collision. The Genesis continues the Hyundai tradition of standardizing key life-saving safety technology such as Electronic Stability Control (ESC), eight airbags and electronic active head restraints.

Genesis’ total of eight airbags include advanced dual front airbags, front and rear seat-mounted side-impact airbags and roof-mounted side curtain airbags for both front and rear outboard seat occupants.

An electronic active head restraint system is standard on the Hyundai Genesis. Hyundai is still the only popular brand to offer electronic active front head restraints, an improvement over mechanically based active head restraint systems. Electronic active head restraints can still only be found on select Mercedes-Benz, BMW and Lexus models. Active front head restraints have been proven by the Insurance Institute for Highway Safety to help prevent whiplash. In addition, the National Highway Traffic Safety Administration (NHTSA) awarded five-star crash test ratings, the highest government rankings under the agency’s New Car Assessment Program, to the Hyundai Genesis for both frontal and side-impact crash tests.

Genesis has a total of eight ultrasonic sensors located on the front and rear bumpers. The sensors, along with the rear backup camera, help detect how close objects are when parking. Distance is indicated on the in-dash screen and accompanied by an audible warning tone.

Genesis is brought to a halt by large, four-wheel, anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 12.6-inch front rotors have single-piston floating calipers and the rear brakes feature 12.4-inch rotors with single pistons on V6 models. Twin pistons and larger rotors are featured on V8 models.


With its combination of sleek European design, modern powertrains, roomy interior, standard safety features and available premium features the 2011 Tucson will continue to turn heads at Hyundai dealers.

Genesis 3.8

The Genesis 3.8 MSRP starts at $33,000, excluding $800 freight, and is equipped with the following standard features:

· 3.8L DOHC 24-valve V6 engine with dual CVVT (290HP)

· 6-speed Aisin automatic transmission with SHIFTRONIC

· Electronic Stability Control (ESC) with Traction Control

· Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist

· Advanced front airbags, front and rear seat-mounted side airbags, and roof-mounted side curtain airbags

· Electronic active front head restraints

· Fog lights

· Automatic headlights

· 17-inch alloy wheels with 225/55R17 tires

· Acoustic laminated windshield and front side glass

· Dual power heated body-colored side mirrors with turn signal indicators

· Leather seating surfaces with heated front seats

· Power front seats

· Cruise control

· Electroluminescent gauge cluster (Supervision)

· Proximity Entry with push-button start

· Leather-wrapped tilt steering wheel with audio controls

· Dual automatic temperature control

· Electrochromic auto-dimming mirror w/ compass and Homelink®

· AM/FM/CD/XM/MP3 audio system with iPod/USB and auxiliary input jacks

· XM Satellite Radio with 90-day complimentary subscription

· Bluetooth hands-free phone system

· Floor mats

Genesis 3.8 Options:
Premium Package ($2,500 MSRP) includes:

· Power tilt-and-slide glass sunroof

· Ultra-premium leather seating surfaces

· Tailored leather-wrapped dash & door trim inserts

· Integrated Memory System (IMS)

· Power tilt-and-telescopic steering wheel

· Power rear sunshade

· Lexicon 14-speaker premium surround sound audio, 6-disc CD-changer, HD Radio Technology

· Rain-sensing wipers with auto defogger windshield

Premium Navigation Package ($2,000 MSRP) requires Premium Package and includes:

· 18-inch 9-spoke Hyper silver alloy wheels with chrome inserts and 235/50R18 tires

· DVD Navigation system with 7-inch touchscreen (Deletes CD-changer and HD Radio Technology)

· XM NavTraffic with 90-day complimentary subscription

· Rearview camera

Technology Package ($5,500 MSRP) requires Premium Package and includes:

· Lexicon 17-speaker 7.1 Discrete audio system

· Ultimate Navigation system with 8-inch display and 6-disc DVD changer

· XM NavTraffic with 90-day complimentary subscription

· Driver Information System (DIS) with multimedia controller

· Bluetooth hands-free phone system with integrated display

· Smart cruise control

· Electronic parking brake with automatic vehicle hold

· HID Xenon, adaptive (auto-cornering) headlights

· 18-inch Hyper silver split-spoke alloy wheels with P235/50R18 tires

· Front/rear parking assistance system with rearview camera

· Cooled driver seat

· Aluminum interior accents

Genesis 4.6

The Genesis 4.6 starts at $43,000, excluding $800 freight, and offers all the features of the Genesis 3.8 with Technology Package plus the following:

· 4.6L DOHC 32-valve V8 engine with dual CVVT (385HP – premium fuel / 378HP – regular)

· ZF 6-speed automatic transmission with SHIFTRONIC

· Electro-hydraulic Power Steering (EHPS)

· Chrome lower bodyside moldings

· Illuminated door sill plates

· Woodgrain-trimmed leather steering wheel

· Electrochromic auto-dimming outside mirrors

Model Pricing


Code Model Engine Transmission MSRP

—– ——- ——– ———————————– ——— ——–

B0422 3.8 3.8L V6 Aisin 6-Speed A/T with SHIFTRONIC® $33,000

B0462 4.6 4.6L V8 ZF 6-Speed A/T with SHIFTRONIC® $43,000

—– ——- ——– ———————————– ——— ——–

Freight charges for the 2011MY Genesis are $800. Freight charges are not included in MSRP.


The 2010 Hyundai Genesis is protected by the Hyundai Advantage, America’s Best Warranty™. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty and seven-year/unlimited mileage anti-perforation coverage. In addition, Genesis buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Price this car:
MSRP: $33,000 – $43,000
Invoice: $30,940 – $39,810

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