Press Release:
The Rolls-Royce Phantom
‘Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.’
Sir Henry Royce
The Rolls-Royce Motor Cars Chief Engineer and Founder gave us these words over 100 years ago, and they remain the cornerstone of the company philosophy.
When the new Phantom was unveiled in January 2003, it marked a renaissance for arguably the most famous name in the automotive world; a name that has become synonymous with excellence.
‘Project Rolls-Royce’ began on 28 July 1998, when BMW Group became custodian of the marque. The new Phantom is the result of an intense four-year design and engineering programme that not only produced an entirely new motor car, but also established a new company and a new manufacturing plant at Goodwood in the South of England. At the time, it was described as ‘the last great adventure in motoring’.
DESIGN
‘Whatever is rightly done, however humble, is noble.’
Sir Henry Royce
The Rolls-Royce Phantom is not about achieving a single superlative – the biggest, the fastest, and the most powerful. Rather, it is about finding the optimum balance of all these attributes and more. With a Rolls-Royce, superlatives are found in the details. New thinking and attention to detail can be seen in a number of areas of the Phantom – the coach doors designed to make entry and exit as graceful as possible, a retractable Spirit of Ecstasy that hides away at the touch of a button, the Teflon-coated umbrellas housed in the rear doors and the interlinked RR wheel centres, engineered to remain upright at all times.
Authenticity is the key element. Ian Cameron, Chief Designer of Rolls-Royce Motor Cars, explains: ‘Our absolute priority was to create a motor car that is clearly a Rolls-Royce even when the radiator grille is not in view. More than this, the new car has to stand apart from all others on the road.’
Authentic design elements, such as a long bonnet and wheelbase, short front and long rear overhang, strong C-pillar and discreet rear window, run throughout the Phantom, combining with 21st century engineering integrity to create a car with genuine presence.
Generous interior proportions and the elevated position of the electrically operated front seats give a sense of authority. Rear passengers are seated 18 mm (0.7 in) higher than those in front, allowing an uninterrupted view of the Spirit of Ecstasy. Sat alongside the C-pillar, behind the rear side glass and well behind a conventional saloon arrangement, rear occupants enjoy an unrivalled sense of privacy and security.
The size of the motor car is a balance between design and engineering considerations. For example, the requirement for a prominent seating position and substantial interior space determined the wheelbase, floor height, width and standing height, which in turn determined the axle position and wheel size. As a result, the new car’s wheelbase is 3570 mm (140.6 in) while the overall length is 5834 mm (229.7 in). It is 1632 mm (64.3 in) tall and 1990 mm (78.3 in) wide. The 460 litre/16.2 cu ft (DIN) boot is large enough to take four sets of golf clubs with ease.
The rear interior compartment is unique in every respect. Taking a fundamental step back, the design team started out by asking a simple question: ‘What is the best way to get into and out of the rear of a motor car?’
The answer was coach doors, hinged at the rear, which allow passengers to enter and exit with decorum. Once they are seated, the door can be closed automatically simply by pressing a small button on the C-post. And because they allow the passengers to sit further back in the body of the car, coach doors also provide improved side impact protection. So much so that the Phantom has no need for rear side airbags.
Each C-post contains a panelled quarter mirror which, from within, appears to be a continuation of the side window, but offers a degree of privacy without having to resort to darkened windows or curtains. And when both front and rear doors are open, they form a protective barrier around a passenger entering or leaving the car.
The coach doors house another surprise feature. Within each rear door is an umbrella which is released at the touch of a button. After use, it can be stored even when wet: special drainage channels are incorporated into the coach door, and the umbrella material is coated with Teflon to ensure that it will not rot.
Inside, the design called for an open, almost flat, rear floor to allow passengers to move easily from one side of the car to the other – to exit the car at the kerb side, for example – and to create an inviting ambience. Maximum rear headroom was also a priority, with a figure of 979 mm (38.5 in) achieved.
The rear seats are available in two different configurations: lounge and theatre. Lounge seats have room for three passengers and are distinctly curved at their outer sides. With no lateral separation, this seating arrangement allows rear passengers to turn easily towards each other on a journey, making it easier to converse and enjoy an intimate environment. The theatre seating concept provides twin individual seats separated by a centre console that can house personal entertainment equipment, a drinks cabinet or other bespoke items.
All the doors and the boot lid have automatic soft closing which ensures they are securely fastened without the need for them to be slammed shut.
INTERIOR
‘Rolls-Royce supremacy is the reward of superlative design and meticulous care in manufacture.’
Rolls-Royce sales brochure, 1928
As expected from a Rolls-Royce, the interior features the finest materials found in any car. Two types of leather finishes are used – a natural grain hide for seating and a textured ‘tipped’ leather for door panniers and centre consoles. Naturally, it is the softest used in the automobile industry.
Deep-pile carpets are covered with sumptuous lambswool rugs, while metal surfaces have either a high-polish Sterling finish, such as the air vents, ‘organ stops’ and lighting consoles, or a satin finish, which is used on the door-handle surrounds and steering column stalks. The headlining is of a wool and cashmere blend, providing a light and airy contrast to the leather surface of the central roof console.
No fewer than six different veneers are available for the woodwork: Figured Mahogany from West Africa, Burr Walnut, Birdseye Maple and Black Tulip from North America, and Oak Burr and Elm Cluster from Europe.
The switchgear displays a modern interpretation of the traditional Rolls-Royce principles of simplicity and clarity. Great care has been taken to balance the need to access a large number of functions without increasing complexity.
As a result, the major controls will be recognisable to long-standing Rolls-Royce owners, with iconic ‘organ stops’ still used to control the flow of air to the face-level vents. These have been joined by ‘violin keys’, similar in shape to the tuning heads on a violin, for minor switchgear.
A column-mounted, electronically controlled gear selection lever is retained, while a slim, leather-covered, three-spoke steering wheel incorporates controls for the telephone, audio and navigation systems, as well as a button that allows the driver to access a ‘low’ mode for the gearbox.
Ahead of the driver is an instrument cluster comprised of three black-faced circular dials. A central speedometer is flanked by a split gauge for fuel level and water temperature, and a unique power reserve gauge which communicates the ‘adequacy’ of available power – for example, at 100 mph, the engine has 75 per cent of its total power capability left.
A notable innovation appears in the centre of the dashboard. A veneered panel housing the analogue clock swivels to reveal a monitor for vehicle settings, satellite navigation, on-board television and the telephone system. A controller, discreetly stowed in the centre console when not required, allows the driver to access these various specialist functions.
Starting point for the sophisticated ventilation system was to minimise the intrusive effect of direct forceful airflow, by providing indirect airflow for greater comfort. The circular air conditioning and heating controls are familiar items, controlling the six temperature zone interior with individual fan control for all four quarters of the cabin. Complementing a conventional heated rear window, the front side windows of the Phantom are heated for effective, noiseless demisting.
Light fittings, which can be found in the front and centre roof consoles and in the C-posts, are art-deco inspired; there are two reading lights in the front and twin reading lights for each side in the rear. Ambient interior lighting for night-time driving is provided by LEDs in the roof, while a brighter ‘boulevard’ setting allows rear passengers to see each other – or be seen – without distracting the driver.
DRIVING
‘There is no evidence of an engine power … until that power is required. Then it comes in a volume and with a fluency that is almost incredible, having regard to any sign of sensible effort in its delivery.’
Rolls-Royce Phantom II brochure, 1929
A Rolls-Royce is often perceived as the perfect chauffeur-driven car, where the primary concern is for the comfort of the rear passengers. But Rolls-Royce Motor Cars has a fundamental understanding of how the Phantom will be used, and the truth is rather different. While there will be occasions when an owner would prefer to enjoy his or her Phantom from the rear compartment, many owners will spend considerable time driving themselves.
Central to the design, therefore, has been the concept of relaxed control. This can be seen in the elevated driving position, the effortless operation of the controls and the refined performance of the engine.
A 6.75-litre V12 built to a Rolls-Royce specification by BMW, the engine offers ample power and huge reserves of torque, combined with exceptional fuel economy: headline figures include the 5.7 seconds that see it sprint from 0-60 mph (0-100 km/h in 5.9 seconds) and the 25.7 mpg (11.0 ltr/100 km) it returns over the EU extra urban fuel economy cycle.
Perhaps even more impressive is the fact that the Phantom can cover 44 metres (144 ft) in just 4.0 seconds from a standing start. It’s a figure many sports cars would be hard pressed to match. Top speed has been limited to 149 mph (240 km/h).
Maximum power is 453 bhp (338 kW) with peak torque of 720 Nm (531 lb ft) reached at 3,500 rpm. More significantly, 75 per cent of that torque is available from 1,000 rpm, making the power delivery seem effortless.
This refined engine performance does much to give the Phantom its ‘waftability’, a Rolls-Royce trademark that can be traced back to the turn of the last century. In 1907, a writer from the British motoring magazine Autocar described riding in the Rolls-Royce 40/50 hp as ‘… the feeling of being wafted through the countryside’. Engineers at Rolls-Royce quickly coined the term ‘waftability’ to encapsulate that sensation.
Waftability is achieved in many ways. Effortless acceleration from low engine speeds is one. Near silence of operation is another. A cosseting ride is a given, as is the refinement and comfort of the interior.
But waftability can also be found in the lines of the motor car itself: standing still, the Phantom looks ready to glide off. It’s in the natural operation of the controls and in the minimum demands placed on the driver. The feeling can even be found in the masterly view from the driver’s seat, over the long bonnet and front wings to the Spirit of Ecstasy and beyond.
Ergonomic features include a large-diameter steering wheel combining traditional Rolls-Royce cues with modern technology: in use it has the lightness and tactility of a precision instrument. The thin-rimmed wheel is wrapped in leather with a hidden joint to make it more comfortable to the touch and automatically tilts away when the electronic ignition key is removed to ease entry and exit. The engine is started and stopped via a push button mounted within the ignition panel.
Double wishbone front and multi-link rear suspension combine to give the driver stress-free access to the Phantom’s full performance potential without compromising exceptional ride comfort. The rack and pinion steering gives delightful feel through the wheel and the perfectly balanced chassis, with 50/50 weight distribution, ensures precise handling with excellent feedback of road and driving behaviour.
Naturally, for a Rolls-Royce motor car, such performance is matched by extraordinary tranquillity. Even at speed, the V12 engine emits no more than a distant hum. At idle, it is virtually silent. Engineered into the motor car is a dual-note exhaust: at low engine speeds, a valve in the system closes to increase back pressure and reduce the exhaust note to a whisper for understated arrivals and departures.
Combined with the synchronised wheel centres, which ensure that the interlinked RR badges on all four wheels are always in an upright position, the silence makes the Rolls-Royce Phantom appear to be gliding rather than driving away.
ENGINEERING
‘Strive for perfection in everything you do.’
Sir Henry Royce
Adopting a fundamental rather than an incremental approach to designing a new motor car, the Rolls-Royce Phantom benefits from the application of innovative technology, most notably in its aluminium space frame structure. As well as being far lighter than a steel shell of an equivalent size, it is significantly more rigid, to the benefit of both handling and ride comfort.
Since the space frame is fully structural, the outer panels are simply fastened to the frame itself. Most of these, including the bonnet and rear wings are made from lightweight aluminium, or composite materials; only the boot lid is made of steel to aid weight distribution.
The vehicle package concept brings with it other bonus features and allows the use of coach doors as well as a double floor, providing an area for essential services without intruding into passenger space. In addition, the extra rigidity provides the highest levels of comfort and quietness as well as exceptional passive safety attributes.
Drive is to the rear wheels via a ‘shift-by-wire’, six-speed automatic transmission tuned to match the characteristics of the V12 engine. Electronic control means that, in normal use, the Phantom starts off in second gear with early up-shifts and late down-shifts.
However, by engaging the kickdown switch, which is integrated into the throttle pedal assembly, the car will set off in first and the full performance of the engine will be released. Similarly, engaging kickdown on the move allows later up-shifts and more immediate response. The gearbox incorporates a ‘low’ mode, suitable for steep mountain descents.
Mounted well ahead of the passenger compartment for optimum sound insulation, the engine itself is one of the most advanced in the world. Remarkably compact, the all-aluminium unit has four valves per cylinder, 48 in all, twin overhead camshafts per cylinder bank, four in all, and a long intake manifold for optimum low-end torque. It features direct fuel injection, fully variable valve lift control and variable valve timing.
Considering the size and performance potential of the Phantom, fuel economy is exceptional: over the EU extra urban cycle the Phantom returns 25.7 mpg (11.0 ltr/100 km) with a combined figure of 17.8 mpg (15.9 ltr/100 km). The fuel tank has a capacity of 22 imperial gallons (100 litres).
The huge wheels and tyres have been specially developed for the Rolls-Royce Phantom: it is the first car in the world to feature the advanced PAX run-flat tyre system from Michelin as standard. The 21-inch aluminium wheel option, shod with Goodyear tyres, illustrates a more sporting side to the Phantom’s character.
Massive brakes – 374 mm (14.7 in) ventilated discs at the front and 370 mm (14.5 in) ventilated discs at the rear – bring peace of mind, as does the fact that the Phantom has passed all current and anticipated crash-test requirements.
Not only does its aluminium space frame bring significant benefits in occupant safety, but the Phantom also features a raft of passive restraint systems, including the Intelligent Safety Integration System (ISIS), which uses a decentralised optical network of sensors to permit intelligent triggering of the airbags. Dual-stage front bags are complemented by door-mounted side airbags in the front and window airbags running the length of the interior.
CRAFTSMANSHIP
‘Accept nothing nearly right, or good enough.’
Sir Henry Royce
A Rolls-Royce motor car never has, and never will be, mass-produced. More than 260 man hours go into each Rolls-Royce Phantom, with many of the traditional features – such as the coach lines and exquisite cabinetry – still completed by hand.
The Phantom is, however, a 21st century motor car and the finest craftsmanship is augmented by advanced technical solutions: the result is a marriage of traditional skills and modern machinery, of human endeavour and technological achievement.
But there is no substitute for human involvement. A five-axis CNC milling machine might give the dimensional accuracy required for the interior trim, but it cannot ensure the veneer grains and patterns are aesthetically matched. Only the trained human eye and the sensitivity of human finger tips can ensure the highest quality hides and finest veneers are used in the Rolls-Royce Phantom.
Hand-crafting also allows much greater scope to satisfy individual customer demands. Such is the choice of colours, textures, veneers and equipment that it is highly unlikely that two identical Rolls-Royce Phantoms will ever be produced, unless deliberately commissioned, of course.
EPILOGUE
‘The quality remains long after the price is forgotten.’
Sir Henry Royce
For nearly 100 years, Rolls-Royce has been the icon of motor engineering and design. The name has entered the language as the expression of perfection in a range of endeavours far beyond the motor industry.
The new Rolls-Royce Phantom is entirely in keeping with that long and illustrious heritage yet, at the same time, is totally contemporary. It reflects the timeless values of quality, distinction and authority, combining the best of the past with the best modern design, engineering and technology to re-interpret the character of Rolls-Royce in the 21st century.
Price this car:
MSRP: $407,000-407,000
Invoice: not available yet
Source: Rolls-Royce Press Release

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