Press Release:
The desert surrounding Las Vegas has long been the inspiration of off-road enthusiasts. HUMMER is the ultimate expression of off-road capability and it comes to Vegas and the 2008 SEMA Show with a trio of special vehicles guaranteed to quicken the pulse of anyone whose vacation plans include destinations like Moab or Baja.
HUMMER introduces two concepts, a new, pre-runner-style H3T outfitted with a raft of performance and appearance accessories, and the H3 X Concept – a proposal for the ultimate H3 X. The third vehicle is a modified H3 Alpha that was built by Four Wheeler Magazine as an ongoing project detailed in several issues and online.
‘HUMMER has always been about unmatched capability and that’s exactly what these concept vehicles deliver,’ said James Taylor, HUMMER CEO. ‘More importantly, they are based in reality with mostly bolt-on components attainable by any enthusiast who wants them. They are more than concepts; they’re thought starters for enthusiasts who want to express themselves via their H3 or H3T.’
While none of these specialized HUMMERs is targeted for production, they incorporate Genuine HUMMER Accessories components and other aftermarket parts that are on the market today, allowing enthusiasts to replicate much the concept vehicles’ attitude and enhanced capability.
H3 Alpha Four Wheeler Project Trailhugger
Partnering with HUMMER, Four Wheeler Magazine built an H3 Alpha with an all-business demeanor and greater off-road capability, while retaining daily-driver comfort and fuel economy.
The project, dubbed ‘Trailhugger,’ started by ‘de-glossing’ the H3. That entailed painting the chrome and bright trim flat black and modifying the factory’s shiny Victory Red clear coat paint job with a special PPG flattening agent mixed with clear to give it a satin appearance. The editors also added HUMMER’s brush guard, roof lighting and rocker protection accessories.
After that, Four Wheeler swapped in a set of nitrogen-charged, 2-inch-diameter Rod Hall Racing piggyback reservoir-type performance shocks and Light Racing JounceShocks. The editors also installed a set of GT Inc. Simulock 16-inch wheels – painted flat black to match the rest of the exterior theme. They’re factory-style HUMMER wheels with a simulated bead lock accent on the perimeter. The wheels were mounted on the H3 with a set of BFGoodrich Mud-Terrain T/A KM2 LT285/75R16 tires. The editors chose not to give the H3 a body lift, preferring to explore its capabilities with the stock ride height.
Additional modifications in the ongoing project include a Gobi Stealth roof rack with a custom, wireless remote-operated perimeter lighting system (with 10 PIAA 2100XT lamps) using components from Directed Electronics; a Warn XD9000 winch with’s synthetic rope and hawse fairlead; DeFelice Offroad Innovations winch mount system and Up Armor skid plate.
The 5.3L V-8 is stock, but Four Wheeler added a MagnaFlow after-cat exhaust system. Most modifications and upgrades to the H3 were handled by Attitude Performance in Arlington Heights, Ill.
Progress of the Trailhugger project continues in the pages of Four Wheeler and a complementing blog:, where editor Ken Brubaker regularly writes about the H3′s upgrades and its performance as a workhorse for the magazine.
Price this car:
MSRP: $33,390 – $43,130
Invoice: not available yet
Source: GM Press Release

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